Nissan ‘Leaf’ ad: 60 beautiful seconds; 1 ugly truth

The ad above for the new electric car, the Nissan ‘Leaf’ (‘the making of’ just below it), is beautiful, clever, well made and moving. But there’s one ugly truth that this ad captures to near perfection: Our collective madness.

At present, the world’s atmosphere is on an accelerating course to reach a state of potentially unsurvivable, runaway global heating and climate breakdown extremes DURING THE LIVES OF TODAY’S CHILDREN and only EMERGENCY international action at EMERGENCY (world-war time) speed *may be* proportional enough to confront the scale, scope and urgency of this unprecedented threat.

Get informed. Get inspired. Get involved and help to motivate bold, new, transformative approaches and just, resilient, EMERGENCY RESPONSES to the climate crisis — FAST.

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